big paper-dom messages

It's no secret that we live in a world controlled by corporate media. We are sent messages through these corporations, telling us the best ways to live. These supposedly best ways to live, are usually those that consume the most. Within media, we find there are three different types of messages. The first are dominate messages, which are the messages we see the most often, and those that are most visible. The next are marginal messages. These are messages that we only occasionally see. Finally, there are prohibited messages, messages which corporate media would not want to be sent to the public.
One of the most dominate messages we can find is that we are not as good as we could be. We are shown things that would somehow improve the state we are at, whether that be our appearance or through our relationships with others. We are constantly being told that we are good how we are, but we could be better with the help of what they can provide.
We can see this dominate message a lot through magazines.